“If it doesn’t ship, it doesn’t count […] Making a contribution isn’t possible until we ship the work.”

— Seth Godin

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“Real artists ship.”

— Steve Jobs

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“Quantity has a quality all its own.”

— popularised by Thomas A. Callaghan Jr.

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“Work with the garage door up.”

— Robin Sloan

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I work at the intersection of cities, data, and strategy. I use geospatial analysis, data science, and strategic foresight to understand how political, economic, and social forces play out across places. My work focuses on shaping real-world outcomes in Malaysia and Southeast Asia, where rapid urbanisation and climate risk meet political, social, and economic realities and opportunities. I build maps, models, and decision tools that help manage complexity. By turning messy data into clear insights, I have delivered high-level policy and on-the-ground impact.

I strive to embrace “The Moat of Low Status”. This means sharpening my craft by doing the unglamorous work, learning in public, cultivating “taste”, and staying uncomfortable enough to keep improving.

This personal website is an attempt to ship half-baked musings and works-in-progress. I am not an artist. But I do know i must ship; otherwise what’s the point.

Increasing my posting frequency would hopefully improve my learning rate. At the very least, shooting my shot more often might increase the number of successful posts.

Finally, a disclaimer to help me overcome my mental barrier of not shipping. All posts are drafts. They are my attempts at striving for elusive perfection.